With extensive experience in business strategy and market research, having both consulted and lectured in both business and educational institutions

19 years experience as communications strategist and a passion for behavioural sciences.

Robynn Naidoo, a Senior Research Executive at Greenfields Research, is highly regarded for her innovative and meticulous approach. She holds a MA in Research Psychology and brings over 12 years of experience to the table. Robynn’s portfolio encompasses an extensive array of projects, including market research studies, longitudinal clinical trials, community-based research, and policy development.

Her skill set includes overseeing the entire research lifecycle, from conceptualization to final delivery, with a commitment to generating insightful and actionable insights in every product and report. Robynn possesses expertise in project management, data analytics, facilitation, and producing comprehensive reports. Prior to her role at Greenfields Research, she garnered experience across multiple sectors, including non-governmental organizations, academia, and healthcare.

Mpho Sefatsa is an experienced research professional with nearly four years at Greenfields. She holds a Master’s degree in Research Psychology from Stellenbosch University, where she developed expertise in quantitative methods, questionnaire design, and data reporting. Mpho has a keen interest in data visualisation and analytical tools, using them to translate complex data into clear, meaningful insights. She is currently pursuing a PhD in Bibliometrics/Research Evaluation at Stellenbosch University, further deepening her focus on research impact and scholarly analysis.

Karin has been with Greenfields for 10 years, with a comprehensive background in social sciences and a Masters in Research Psychology from the University of Stellenbosch. She has a passion for research and long-term experience in all the different phases of research projects, from fieldwork and questionnaire design to data analysis, online systems, reporting and peer-reviewed publications. Greenfields provides the opportunity to be innovative, forward-thinking and creative, while still engaging with quantitative and qualitative data in order to gather valuable insights.